There are different forms of content found on the Internet, but generally speaking, we can divide it into two categories – images and text. Numerous studies have confirmed that Internet users are more focused on images and this is the reason why many businesses and professionals use photography to build and strengthen their brand name.
It is important to understand that the brand identity you have is not represented only by your photo website. The same goes for other businesses that want to improve their online presence. So, how can we use photography for this purpose?
To start with, you must come up with a concept. You must determine the business message you are trying to send and the goal you have. Take a closer look at the images used by your competitors. Obviously, you should focus on the most popular ones.
After that, make sure that you are sharing the right photos with the public. Once again, think about the message you are trying to share with the public. You will probably have a lot of photos, but make a good selection, there is no need to share everything. After examining the photos carefully, you should be able to identify a pattern. Select only the best photos from each pattern. Another great advice is to put yourself in the position of your visitors. After all, the photos and images you will use are intended for them.
Furthermore, your collection of photos will probably have photos taken with different cameras, photos that were edited with different tools and taken in different places and at different period of the day. The best option is to use photos that share the basic characteristic. In addition, select photos that follow the color and shade trends and filters that are popular. Use your visuals to tell your story. How your brand was developed and how it started and what you expect in the future. A picture is worth a thousand words!
Needless to say, if you want to build a strong brand, you must follow specific photography style. They must be consistent in terms of style allowing people to recognize your brand easily.
Don’t forget that even when you have finished this task, you will still have to update your website. By adding new photos and replacing some of the old ones, you will keep your website active and you will strengthen your brand even more.
— Fracture (@FractureMe) 31 de marzo de 2017